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    A Beauty Salon Owner Tried A Simple Viral Marketing Trick; You Won’t Believe What Happened Next!

A Beauty Salon Owner Tried A Simple Viral Marketing Trick; You Won’t Believe What Happened Next!

This salon used a simple, short cycle, instant gratification viral loop to set off a viral chain that resulted in scores of customers filling the booking slots for months to come.
It’s time to take word-of-mouth to the viral age and incentivize it the right way.

Remember those days when word-of-mouth referrals played a major role in determining the success or failure of small services, like beauty salons – the more number of customer referrals, the more business for your beauty salon.

Though the game has slightly changed with the rise of social media, referrals still remain one of the most important […]

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    2 Proven Ways To Add More ‘Wow’ To Your Online Apparel Display

2 Proven Ways To Add More ‘Wow’ To Your Online Apparel Display

How To Fascinate And Increase The Brand Awareness Of Your Apparel Business In The UAE With Stunning Online Displays.

Home to some of the biggest apparel brands in the world and with a digitally savvy audience who have a keen sense of fashion, there is little surprise why most apparel brands are digitally-driven in the UAE. They need to be tech–savvy and use the internet to their advantage, especially when it comes to display marketing strategies. Because, it is no longer enough to just sell clothes, they have to sell fashion experiences that their target audience can relate to.

Apparel businesses […]

October 6th, 2015|Digital Marketing|

Get Your Target Audience Hooked To Your Hotel In The GCC

How To Generate More Traffic To Your Hotel Website Using The Hooked Model By Nir Eyal.
Everybody knows that Search Engine Optimization helps bring quality traffic to your Hotel website. With keyword rich, search relevant content and a clear call to action, your website can convert probable leads to quality customers. But what if you could generate more traffic by influencing consumer behavior?

The Hooked Model by Nir Eyal

The Hooked Model by Nir Eyal mainly helps people and businesses to shape their user presence & attitude and to create habit-forming products and services. The 4 steps of the Hooked Model can […]

September 17th, 2015|Digital Marketing|
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    Can Your Restaurant’s Videos Appeal To All Your Customers?

Can Your Restaurant’s Videos Appeal To All Your Customers?

A Look At How Your Restaurant Can Use Videos To Increase Brand Awareness Among All Personality Types.
This is the age of Social Media, where brands and businesses have a strong presence on most social media platforms, like Facebook, Instagram, Twitter, YouTube etc. to engage their audience and generate brand awareness.

This is especially true for restaurants across the world. By sharing the latest discounts, images of special dishes and other related visual content, restaurants today are successfully promoting their service and generating more awareness.

Both images and videos are equally useful to engage the audience, but when it comes to the […]

September 16th, 2015|Digital Marketing|
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    How a Simple Build-Measure-Learn Loop Can Help Optimize The PPC Campaign For Your Moving Service

How a Simple Build-Measure-Learn Loop Can Help Optimize The PPC Campaign For Your Moving Service

A Look At How To Optimize Your PPC Campaign And Generate More Leads For Your Moving Business In The UAE Using The Build – Measure – Learn Loop.
Every organization, whether they deal with products or services, need new and quality leads to keep the business going. This in turn raises the requirement for effective lead generation campaigns that can meet the requirements of these organizations. And among the lead generation campaigns, Pay Per Click campaigns are commonly used by businesses in the UAE, mainly because it can ensure visibility by helping companies within the services industry to appear on […]

September 15th, 2015|Digital Marketing|
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    Email – A Simple Trick That The Big Boys Use To Hook You To Their Cleaning Services

Email – A Simple Trick That The Big Boys Use To Hook You To Their Cleaning Services

Discover How Email Marketing Can Help You Reach Out To Your Customers And Hook Them To Your Cleaning Service.
Email Marketing is one of the most effective ways to manage your customer relations with existing customers and to present services to new customers. This is especially true for services like Maid / Cleaning services that usually receive a lot of repeat business.

But is Email Marketing only an effective CRM channel?

More Than Just A Relationship

Email Marketing and Automation, when used in a way that your brand stays on top of the potential customer’s mind or acts as a trigger for them […]

September 14th, 2015|Digital Marketing|
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    How To Fascinate Your Audience And Convert Them Into Profitable Leads For Your eCommerce Business

How To Fascinate Your Audience And Convert Them Into Profitable Leads For Your eCommerce Business

A Look At How eCommerce Businesses Are Optimizing Conversion Rates and Generating More Customers Using Fascination Triggers.
Yes, you have created an attractive, user-friendly, SEO optimized eCommerce website, your business sends out quality emailers with the latest deals, you have customer helplines on your site, and forms with a clear call to action to register and buy – but are you really maximizing your conversion rates and generating new customers to your satisfaction?

Sometimes it is crucial to rethink your strategy from a customer’s point of view. One of the often overlooked elements is to design your message to appeal to […]

September 8th, 2015|Digital Marketing|
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    2 Biggest Mistakes Most Cleaning Services Make When It Comes To Managing Customer Relations

2 Biggest Mistakes Most Cleaning Services Make When It Comes To Managing Customer Relations

How Cleaning Services In The UAE Lose Out On Improving Customer Relations By Not Following These 2 Proven Strategies.
No matter whether your business is small or big, Customer Relationship Management plays a very important part in maintaining customer relations and improving the service. And cleaning service is a business where CRM is absolutely crucial. By maintaining good customer relations, cleaning services in the UAE can not only get more repeat services, but also improve their reputation among their customers.

But what are the two mistakes that most cleaning businesses in the UAE make when it comes to improving customer relations?

Not […]

September 6th, 2015|Digital Marketing|
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    3 Proven Strategies To Generate More Online Leads For Your Moving Business

3 Proven Strategies To Generate More Online Leads For Your Moving Business

A Look At 3 Strategies That Can Help Your Moving Business In The UAE To Generate More Quality Online Leads.
Your moving business in the UAE may already have a responsive, search engine optimized website with a clear call to action. The challenge is to route the traffic to this site and generate quality online leads for your moving business.

Here are 3 proven strategies that your moving service could use to generate more quality leads, online.

1) Pay Per Click Campaigns

A well thought out Pay Per Click campaign is a great idea to generate quality leads online.  By using the right […]

September 3rd, 2015|Digital Marketing|

How Does A 4 Star Rating On Zomato Affect Your Restaurant?

A Look At How A High Rating On Zomato Helps Restaurants In Dubai And The UAE.
If you were to search for Zomato on Google, you will notice that their catchphrase is ‘Never have a bad meal again’. This line perfectly sums up the main benefit that Zomato offers its users – it helps them choose the right restaurant based on their tastes.

 

And in a metropolitan city like Dubai, which is an amalgam of different cultures from across the world, people have a huge variety of restaurants to choose from, which can actually prove to be really confusing. How do […]

September 2nd, 2015|Digital Marketing|