SEO is often misunderstood, but it is a crucial piece of the online marketing puzzle. Learning the basics can help get the most out of your website.
If a website lands on the eleventh page of Google’s search results and no one’s there to see it, does it really exist? Search Engine Optimization (SEO) is important for any business that operates online, but it is especially critical for hotels that want to earn direct bookings.
According to a study conducted by Google and IpsosMediaCT in 2012, 76 percent of business travelers and 83 percent of leisure travelers go online to plan their trips. What’s more, 95 percent of these online travelers use search engines such as Google to find and book accommodations.
In a Local Media study, 48 percent of our clients’ desktop web traffic and 39 percent of their mobile web traffic came from organic search, which amounted to 20 percent and 17 percent increases from the previous year respectively.
If your hotel’s website is not optimized to please Google, it is missing out on traffic and losing direct booking opportunities. How do you optimize your website to perform well on Google’s search engine results pages (SERPs)? First, we will discuss the dangers and complications of SEO, then cover best practices for hotels.