For the travel industry, a key driver in business success is getting those holiday-goers to choose their holidays and their company. Travel SEO is a hugely important tool in achieving that success.
Understanding Travel SEO
SEO is the process of proving the relevance and value of our product/service/website for a particular search term with a view to moving up the search engine rankings. With an online focus being so prevalent in the travel industry, travel SEO should be of high priority for any travel business seeking to succeed online.
But its value runs far deeper than simply being found on Google at the point of booking. Rather, the travel customer’s journey to conversion is hinged on the ability to research, discuss and share information, recommendations and reviews. Very little of this journey will take place outside of Google, whether a customer is researching a new destination, finding reviews of a company they’re considering booking with or searching for excursions they can take whilst on holiday.
Link Building in Travel SEO
Travel SEO is also very much dependent on high quality link building. During the research and sharing stages, it is likely that potential customers will look off-site for what they perceive to be ‘unbiased’ information, and a link from a well-trusted advice site would put you in good stead. TripAdvisor is a good example of this for recommendations
Why Travel SEO?
SEO Travel takes a unique approach to Search Engine Optimisation. It is focused on the travel industry and built on relationships within the online travel community in order to provide clients with fantastic results that are long term and sustainable. The aim is to drive travel websites up the search rankings, deliver targeted traffic to your website and improve your bottom line.
Specialist Travel SEO
Most SEO agencies will service companies from any industry which immediately limits them. It’s not possible to build genuine relationships across every industry and this undoubtedly hampers the service you are likely to get. SEO Travel is different. It is focused on travel companies and our approach is founded on a deep knowledge of the travel industry and participation within the travel community. These relationships make it much easier to grow a travel company’s online exposure through a ‘white hat’ approach which has longevity and will benefit you far beyond the time we work together.