Hotel Website Development

Now more than ever, hotel websites play a central role in attracting guests. In fact, Google recently unveiled a study which shows that 96% of all travelers rely on search engines to find accommodations. This is great news for hotels that have beautiful, responsive websites. On the other hand, it’s frightening data for any hotel with an outdated or poorly-designed web platform.
Hotel Website Development

Best Practices in Hotel Websites

HTML5

A powerful, flexible technology that provides the same graphical functionality of Flash without any of its clunky weight and incompatibilities. If your website doesn’t have a responsive design based on HTML5, you’re way behind the times, and the repercussions will prove costly.

Responsive Design

Traditional hotel web designs featured a static, hard-coded width that still works just fine for blogs and other simple websites. For hotel websites, however, this simply won’t do. To reach the full spectrum of travelers, your site must have a responsive design that adapts to each and every device and browser your guest might use to explore your property online. This means a design that will automatically adjust itself to fit any resolution, device, or browser. Without this critical concept, your website will only be able to tap a limited pool of consumers—much to the delight of your key competitors.

Information Architecture

Numerous organizations have poured countless dollars into studies that analyze the way guests browse websites. In the end, they all determined that most visitors already know what they’re looking for before they ever land on a company’s website. When guests have to hunt for the information they want, they get frustrated quickly, often leaving the site in search of a one that’s easier to navigate.
Once you’ve landed a visitor, you need a convenient, free-flowing information architecture that will capture his or her interest. Information needs to be clear, concise and exactly where a guest expects to find it.

Custom Designs

You won’t find cookie-cutter designs here. All of our websites are built specifically for your hotel via a collaborative design process.

SEO

Every website is designed with best-in-class Search Engine Optimization (SEO) practices to ensure that your hotel is best primed to be found in search engines like Google, Yahoo! and Bing.

Social

Make it easy to connect with potential guests, wherever they are. Social sharing features come standard on every website build so that guests can easily like, +1, follow or pin content as desired.

Guest-Centric

We design your hotel’s digital presence to serve the needs of the guest, ensuring that your potential customers can get where they want, when they want.

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